©
Culture-Universal 2004-2005
Written by Jesse Viinikainen
Raised
In Kumamoto Area the now Tokyo based rapper S-Word first emerged as a part of
the legendary K.O.D.P. (King Of Diggin aka
Muro Productions)
after handling the job of a sales clerk at
Muro's own hip-hop
shop Savage down at shibuya, tokyo in the later half of 1990's. Influenced By
Muro and fellow sales clerk at the time by the name of
Gore-Tex, S-Word discovered his passion for rhyming
shortly after and started performing alongside the members of K.O.D.P. in various
underground clubs at the time such as the legendary club citta in kawasaki. While
Polishing his skills with long term friends
Macka-Chin
and Gore-Tex (latter who had already got a name for himself on the scene thru
Muro's "Young Talent Program") it was time for
Muro's new
single which was also to become S-Word's record debut in the year 1998.
Muro
featuring Tina, G.K. Maryan from
Kaminari, Boo the
new Funk singer/rapper from K.O.D.P.,
Gore-Tex and S-Word
himself, the single "Weekend Funk #7" for Incredible Records magnificently showcased
the newcomer's talent and S-Word's flow combined with his smoker voice instantly
became popular amongst the fans. The road to underground star status was short
for S-Word who was invited by the ex - b-boy DJ Watarai to join him and 2 old
friends
Macka-Chin &
Gore-Tex
in 1999 to record the classic track "Requiem" which also became the foundation
for S-Word's group
Nitro Microphone Underground during
the same year. Requiem was a huge hit in the underground and its violent urban
neighbourhood/kaminari influenced lyricism shocked the japanese scene with hardcore
hip-hop settings that you had only heard on a couple of releases before.
During
the later half of 1999 S-Word was concentrating mostly on touring with his group
and recording for their first CD release "Nitro Works" under reality records that
had signed the group and also the group's mc's as solo artists for an impressive
line-up. As the biggest new name in Japanese hip-hop since legends like
Microphone
pager and
King giddra, the 8 mc's of
nitro
started planning on solo careers while also preparing for their debut self titled
album to be released in 2000. S-Word following his fellow group mc's
Deli,
Gore-Tex,
Dabo and Suiken who
had already released their own solo singles for high demand also released his
solo debut during the year 2000 with "Neophyte One Da Hoo" with productions from
friends DJ Watarai &
Macka-Chin. On this release as
a solo artist S-Word stayed true to his flow with darker futuristic and laid back
style beats that also changed his music to more abstract rather than the pure
hardcore / street styles heard on the alltime classic album with his group.
Gaining
recognition from his original voice and from undoubtedly one of the best flows
in the game at that time, S-Word following the highly acclaimed Nitro Tour in
2000 and the early 2001 was ready for his second single release under reality
records after the group decided to concentrate on solo careers on the years to
come. "Made In Tokyo" produced by DJ Yas from
Kaminari
Family was released under reality records in the year 2001 continued on the deeper
style S-Word had established on his first single and featured the now classic
Smokin Bleff as the b-side that is still considered as one of the highlights on
S-Words career. From the more abstract main track (Made In Tokyo) to the up tempo
funky piano driven b-side smokin bleff, S-Word proved of being capable of creating
his own style and flow like his fellow group members before him.
As Hip-Hop
in Japan went mainstream with hip-hop veteran labels such as defjam landing to
its shores in the year 2000 and after the label already signed
Dabo
from
Nitro Microphone Underground it was time for S-Word
to move on from his independent deal with Reality Records for a major deal at
Def Jam Japan as the second artist to do so. S-Word's long-awaited major debut
on Def Jam was released in a form of a new single on march of 2002 featuring a
whole new style from the artist in forms of flow and productions. "Kross Ova"
the name of the new single well described S-Words jump from the streets to one
of the most recognized rappers in the game. Keeping the futuristic space style
heard on the first 2 singles with his old label S-Words new flow caused confusion
amongst the fans but also gained a new fanbase through more catchy hooks heard
on the song combined with the new flow that was less aggressive and laid back.
The main track also introduced a new side of S-Word since it was more of a dance
track but also showed his potential to be the next superstar reaching as high
as the 27th position on the japanese version of the billboard charts.
Def
Jam teamed up S-Word's labelmate
Dabo with the legendary
Def Jam USA rapper LL Cool J to boost the profile of Def Jam Japan and continued
the USA - Japan collabos when S-Word announced his second single few months later
with the help of another labelmate Christina Milian. The second single for Def
Jam "The Answer" featured a beautiful piano melody with very sensual love style
lyrics with both of the artists voices working together as one. The collabo was
even a bigger success than the first single "Kross Ova" and entered the charts
at number 24 position which at the time was very good for a hip-hop release. Shortly
after the release of the second single, "One Piece" S-Word's debut album was finally
announced and released a month later in June of 2002.
The Debut album
kept S-Word's style mostly in the futuristic and dark soundscapes before the time
of his major label contract excluding few of the albums more commercialised bounce
anthems that showcased S-Words new melodic side of rhyming. 4 Minutes Of Yell
(Remix) and Extra Negotiation Part. 1 also continued the quality of
Nitro
Microphone Underground collaborations featuring
XBS
and
Deli showing the amazing chemistry between the group
members even outside of the groups releases. Entering the charts as the 7th biggest
selling album at the time of release sealed S-Word's status as the next superstar
in Japanese Hip-Hop scene and spawned one of the most succesfull hip-hop solo
artists tours in the short history of mainstream hip-hop in Japan.
Riding
the success of the first album and the tour that followed, S-Word found time to
Release his new single / dvd "Fortune" (the main track produced by Lord Finesse
from D.I.T.C. Fame) on December of the same year (2002). The 2 discs of the new
release included remixes and video material from the Kross Ova Tour 2002. Gainin
fame from his original style and voice, S-Word also established a status as one
of the leading fashion figures in hip-hop with his original style that later became
known as NitroW a clothing line designed by the members of the group. Always a
workaholic S-Word continued keeping himself busy appearing on the Def Jam tribute
campaign in 2003 performing the classic Beastie Boys track "Fight For Your Right
(To Party)" that was released as the first single for the announced second album
to follow during the later half of the year. The cover track though only remained
true to the original with the same hook and the beat while S-Word re-wrote the
lyrics in japanese performed it in his own original style. The Bonus track of
the release "Devil May Kry" gave S-Word's fans what they had been expecting all
along with the dark backing track produced by abstract extra-ordinaire DJ Yas
and the help of the dramatic style singing by the Def Jam Japan singer HI-D to
create an athmospheric track well fit for S-Words smoker voice and his new flow.
Second single release from the second album "Wrap Muzik" showed a more
positive side of S-Word with a message and also departed from the usual style
of S-Word's works by being a relaxing piano track with female back-up vocals while
the producing honor was on the hands of Hiroshi Fujiwara. Wrap Muzik came as a
surprise for most of the fans but expanded S-Words fanbase on a broader scale
bringing him more fans from outside the hip-hop scene as well. The Evolution in
S-Word's presence on the mic after being signed to Def Jam became much more visible
on the release of his second album "Star Ill Warz" in july of 2003 and finalised
the transition from his old faster flow to a new slower, more laid back and melodic
flow.
Star Ill Warz produced by allstar producers
Macka-Chin,
Muro, Just Blaze & DJ Watarai featured artists such as
Double, Hi-D and the whole
Nitro
Microphone Underground on the opening track of the release. The Sound of the
second album in S-Words short but profilic career only brought changes to the
stars music with couple of slower paced abstract tracks produced by
Macka-Chin
and Hiroshi Fujiwara showcasing some singing style rapping that creates a more
relaxing twist. On the charts the album did even better than the first and S-Word
went on to launch a very successful tour along with the friend from
Nitro,
XBS to promote the release of both of their albums around
the same time.
Since the touring days S-Word re-united with his old friends
Nitro Microphone Underground in 2004 to create a new Mini-Album
"Uprising" for Acehigh Records that was the groups first major label release.
Originally planned as a full album "Uprising" only worked as a showcase of what
was to be released on August of 2004 when the group released their follow-up album
to the self titled one from 2000 called Straight From The Underground. S-Word
as a solo artist has been keepin a break from the scene since the release of the
second album but can be heard on a compilation album "Phat Waxx" released earlier
this year which throws some of the best electronic musicians in japan against
many talented MC's to create an unique mix.
Words from the Editor:
S-Word has always been recognised
because of his strong voice and he continues to be one of the biggest fashion
icons in Japanese urban music.